Hado Life Water Laboratory was founded by Dr Masaru Emoto & Dipl.-Ing. MSc Rasmus Gaupp-Berghausen in 2004. From the website:
Water ice crystal photography is a method developed by Dr Emoto for examining frozen water samples at 200x magnification under a bright field light microscope. In some waters, a single snowflake (approx. 0.3 mm in diameter) appears at the tip of the sample, which, similar to a tuning fork, reflects the vibrational qualities of the water. It is interesting to note that good and, above all, natural waters are characterised by particularly beautiful and harmonic shapes.
A water sample is frozen and photographed before and after passing through a MEA Water Device.
BEFORE Standard reference sample (reverse osmosis water)
AFTER Standard reference sample after passing through the device.
The results speak for themselves.
APOLLO Gold 
ATHENA 
Images by Dipl.-Ing. MSc Rasmus Gaupp-Berghausen. Hado Life Water Laboratory, Austria.